Infographics present information in interesting and entertaining ways that inspire sharing across social media platforms. As a result, companies can expand their reach and you can expand your audience and build awareness toward your brand. If you’re looking to get into infographics, keep reading.
Find data that your audience will find useful by scouring industry and trade resources as well as government statistics. In case you want to save time, try using third-party data aggregators such as Google’s Public Data Tool.
There you can search a variety of data sources such as the U.S. Census Bureau and the U.K.’s data.gov.uk. Whenever possible, you should try to uncover new insights that will satisfy the real-world needs of your target market.
Create a Message
A concise description of what your data proves and the message you want your audience to receive will help you stay focused while creating your infographic. In other words, ensure that you only include information that supports your overarching theme.
When you discipline yourself to include only the most compelling evidence in your infographic, you can gain the intellectual support of your audience. After all, to a certain extent, readers who share your information put their own reputations on the line.
Although you can collect data that supports an effective message, you may not have the creative skills of a graphic artist or illustrator. Don’t let that stop you. Available third-party online tools such as Canva can make the job a cinch.
Before starting with your digital creation, sketch out your infographic with a pencil on paper. By doing this, you can organize your thoughts and speed your development time.
In business management school, you might have learned how to measure return on investment. Even if you have no formal training, you should understand that everything you do in business should contribute to your mission. Infographics are no exception.
When you invest time and money in an infographic, you want to know whether it generates results in the form of product sales, lead generation or brand awareness and authority. As you become proficient at creating infographics, you can use your experience to refine your message to become more relevant to your audience.
In summary, you can use infographics to create value and build your brand. Do this by collecting relevant data, refining your message and using the right tools. As you publish your infographics, measure their results and keep tweaking your message and format until you get the results you deserve.